Engaging stakeholders

When building a case for a country to join GBIF, it is important to start by identifying all the stakeholders (actors and parties) that would be concerned with GBIF Participation, and then considering which of these will be most helpful.

GBIF’s communication strategy is a helpful resource in identifying the key audiences and messages to communicate to them to build engagement. It can also help you consider the stakeholder groups to engage when building a case for GBIF participation within your country or network.

Review the GBIF communication strategy, focusing on the audiences and the roles they could play in becoming a GBIF Participant and establishing a node.

Ejercicio 1

This exercise is based on the use case scenario for the fictitious country of Darwinia. Please refer to the context provided in the use case scenario when providing your answers on the exercise 1 sheet (available on the Files for download page).

One way to guide the thought process around prioritizing who to engage in building a case for GBIF Participation is to map the stakeholders onto a matrix that looks at:

  1. La probabilidad de que una parte interesada apoye el resultado deseado (en este caso, que el país se convierta en Participante de GBIF y establezca un nodo)

  2. Cuánta influencia puede tener la parte interesada en el resultado final (recordando que el memorando de entendimiento para que un país se adhiera, debe ser firmado por un ministro o alto funcionario de un departamento gubernamental o agencia nacional designada)

StakeholderMatrix
Matriz para priorizar a las partes interesadas más importantes para la defensa de la participación en GBIF

En su hoja de ejercicio para el caso de uso, identifique a todas las partes interesadas que contribuirán a la defensa de la participación en GBIF y sitúelas en la matriz de priorización. Anote las razones por las que ha colocado a las partes interesadas en cada lugar y cualquier otro punto que desee comentar con sus compañeros.

While working on this activity, we encourage you to consider how this would apply to your national context and keep track of any items you wish to discuss during the first group call.